A taste of Vienna in Malta

Starting a business where you can add your personal touch can be a very creative and rewarding experience. However, apart from being creative, one needs to be careful not to infringe others' intellectual property rights when choosing a trade name or a trade mark to identify oneself in the market.

For "A taste of Vienna", a Maltese bakery, obtaining legal advice before selecting its trade mark made its business experience even sweeter. We tell you everything in this new case study. 

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Olive oil produced in Jaén goes abroad!

In the new world of international alliances and networks, in order to sustain competitiveness in the global market companies are extending their business activities at international level, now more than ever.

If a company wants to enter new foreign markets, its business and intellectual property (IP) strategy should be shaped in a flexible way, allowing adaptation to new business and competition environments.

This case study, based on the real experience of Castillo de Canena, aims to show you how to deal with IP matters, and in particular trade marks, in the internationalisation process and describes the main steps to be taken when entering foreign markets.

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Lambrusco: Protecting and enforcing a GI for wine products

Like most unique food and wine products whose quality and reputation are strictly linked to their geographical origin, Lambrusco, maybe the most famous sparkling red wine in the world, is protected at European Union level by several geographical indications.

Geographical indications (GIs) are valuable intangible assets and their protection and enforcement constitute a crucial step to retain the related competitive advantage.

This case study, based on the direct experience of the Consorzio Tutela del Lambrusco di Modena, demonstrates how GIs can be successfully enforced in the European Union against conflicting trade mark applications.

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European IPR Helpdesk Bulletin Issue (20)

We are pleased to inform you that a new issue of the European IPR Helpdesk Bulletin has been released and is now available online.

Does your business have know-how, inventions or brands? Then you have intangible assets that can be brought to the market to create new revenues and increase profits.

This Bulletin issue is largely dedicated to IP Commercialisation comprising the different available mechanisms to realise economic values from Intellectual Property (IP).

Particular attention is given to licensing as the most common IP commercialisation tool presenting specificities depending on the Intellectual Property involved.

An insight on licensing and Standard Essential Patents (SEPs) is offered by an article of Mr Matteo Sabattini and Ms Alessandra Mosca from Sisvel.

Read our interviews to discover the point of view of European SMEs on IP management and commercialisation.

As always, the Bulletin reports information about past IPR events together with some fresh news on the Helpline service. In addition, it contains the usual patent quiz and a new IP commercialisation crossword.

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Common Communication on the representation of new types of trade marks

The Common Communication gives a complete overview on how each national office, the Benelux Office and the EUIPO plan to implement the removal of the graphic representation requirement from EU trade mark law, as foreseen in the new EUTM Regulation.

It shows the new types of trade marks and the electronic file formats that each office plans to accept.

After the first publication, the Communication will be updated on a six-month basis to reflect the developing positions of the offices as they advance with the transposition process.

Consult the Common Communication here.

Notice on the withdrawal of the United Kingdom from the EU – EUTMs and RCDs

The Notice has been prepared by the European Commission and countersigned by EUIPO. It addresses holders of and applicants for European Union Trade Marks and Registered Community Designs in the context of the notification of the intention of the UK to withdraw from the European Union, submitted on 29 March 2017.

In the event that no agreement is reached by the negotiating parties:

  • registered EUTMs and RCDs as well as URCDs made available to the public before the withdrawal date will no longer have effect in the UK as from the withdrawal date,
  • any pending application for EUTM or RCD will no longer cover the UK as of the withdrawal date,
  • EUTMs and RCDs granted on or after the withdrawal date will no longer cover the UK, and
  • all existing seniority claims in EUTMs based on UK TMs will no longer have effect in the EU as of the withdrawal date.

Find further information and consult the Notice on EUIPO's website, here.

The European IPR Helpdesk is looking for case studies: tell us about your IP success story

Would you like your IP success story to be known by thousands of people around Europe?

What about becoming a source of inspiration to SMEs, institutions and researchers?

Tempted?

Then, tell your story as one of the European IPR Helpdesk's case studies and we will spread your success all around Europe!

Case studies are part of the range of publications developed by the European IPR Helpdesk in order to increase awareness of IP. Case studies contain concrete examples on how SMEs, institutions or academics use IP to achieve business success.

The European IPR Helpdesk disseminates case studies free of charge to an audience of more than 13,000 people through its website and through its newsletters, with around 8,000 subscribers.

Check our library if you would like to find out more about our case studies and contact the European IPR Helpdesk's IP advisors, Alejandra Aluja (alejandra.aluja@iprhelpdesk.eu) and Paula Barnola (paula.barnola@iprhelpdesk.eu), if you would like your case study published by the European IPR Helpdesk.

We are looking forward to hearing about your success story!