A taste of Vienna in Malta

Starting a business where you can add your personal touch can be a very creative and rewarding experience. However, apart from being creative, one needs to be careful not to infringe others' intellectual property rights when choosing a trade name or a trade mark to identify oneself in the market.

For "A taste of Vienna", a Maltese bakery, obtaining legal advice before selecting its trade mark made its business experience even sweeter. We tell you everything in this new case study. 

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Olive oil produced in Jaén goes abroad!

In the new world of international alliances and networks, in order to sustain competitiveness in the global market companies are extending their business activities at international level, now more than ever.

If a company wants to enter new foreign markets, its business and intellectual property (IP) strategy should be shaped in a flexible way, allowing adaptation to new business and competition environments.

This case study, based on the real experience of Castillo de Canena, aims to show you how to deal with IP matters, and in particular trade marks, in the internationalisation process and describes the main steps to be taken when entering foreign markets.

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Lambrusco: Protecting and enforcing a GI for wine products

Like most unique food and wine products whose quality and reputation are strictly linked to their geographical origin, Lambrusco, maybe the most famous sparkling red wine in the world, is protected at European Union level by several geographical indications.

Geographical indications (GIs) are valuable intangible assets and their protection and enforcement constitute a crucial step to retain the related competitive advantage.

This case study, based on the direct experience of the Consorzio Tutela del Lambrusco di Modena, demonstrates how GIs can be successfully enforced in the European Union against conflicting trade mark applications.

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European IPR Helpdesk Bulletin Issue (20)

We are pleased to inform you that a new issue of the European IPR Helpdesk Bulletin has been released and is now available online.

Does your business have know-how, inventions or brands? Then you have intangible assets that can be brought to the market to create new revenues and increase profits.

This Bulletin issue is largely dedicated to IP Commercialisation comprising the different available mechanisms to realise economic values from Intellectual Property (IP).

Particular attention is given to licensing as the most common IP commercialisation tool presenting specificities depending on the Intellectual Property involved.

An insight on licensing and Standard Essential Patents (SEPs) is offered by an article of Mr Matteo Sabattini and Ms Alessandra Mosca from Sisvel.

Read our interviews to discover the point of view of European SMEs on IP management and commercialisation.

As always, the Bulletin reports information about past IPR events together with some fresh news on the Helpline service. In addition, it contains the usual patent quiz and a new IP commercialisation crossword.

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New report on trade in counterfeit goods and free trade zones by EUIPO and OECD

The European Union Intellectual Property Office (EUIPO) and the Organisation for Economic Co-operation and Development (OECD) have published a new report on "Trade in counterfeit goods and free trade zones".

This research complements a 2016 study from EUIPO and the OECD which estimated the value of counterfeit products to be 2.5% of world trade – up to EUR 338 billion. 

There are over 3,500 free trade zones in the world. Free trade zones are special economic areas which are often, but not always, set up around ports. Taken together, free trade zones employ 66 million people and generate over EUR 365 billion (USD 500 billion) in direct trade-related added value.

An extra free trade zone within an economy increases the value of counterfeit goods exported from that country by 5.9%.

The full study in English and the Executive Summaries in the 23 language versions can be found here on EUIPO's Observatory on Infringements of Intellectual Property Rights webpage.

Impact of the United Kingdom’s withdrawal from the EU – EUTMs and RCDs

EUIPO has prepared a Questions and Answers (Q&A) document on EU trade marks and registered Community designs for information purposes.

The document is in line with the revised version of the European Commission's Notice on a potential "no Brexit agreement" released on 22 January 2018.

The contents of both the Notice and Q&A are in no way prejudicial to any settlement or arrangement that may be agreed between the negotiating parties and can be accessed on EUIPO's website, here.

Common Communication on the representation of new types of trade marks

The Common Communication gives a complete overview on how each national office, the Benelux Office and the EUIPO plan to implement the removal of the graphic representation requirement from EU trade mark law, as foreseen in the new EUTM Regulation.

It shows the new types of trade marks and the electronic file formats that each office plans to accept.

After the first publication, the Communication will be updated on a six-month basis to reflect the developing positions of the offices as they advance with the transposition process.

Consult the Common Communication here.