A taste of Vienna in Malta

Starting a business where you can add your personal touch can be a very creative and rewarding experience. However, apart from being creative, one needs to be careful not to infringe others' intellectual property rights when choosing a trade name or a trade mark to identify oneself in the market.

For "A taste of Vienna", a Maltese bakery, obtaining legal advice before selecting its trade mark made its business experience even sweeter. We tell you everything in this new case study. 

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Olive oil produced in Jaén goes abroad!

In the new world of international alliances and networks, in order to sustain competitiveness in the global market companies are extending their business activities at international level, now more than ever.

If a company wants to enter new foreign markets, its business and intellectual property (IP) strategy should be shaped in a flexible way, allowing adaptation to new business and competition environments.

This case study, based on the real experience of Castillo de Canena, aims to show you how to deal with IP matters, and in particular trade marks, in the internationalisation process and describes the main steps to be taken when entering foreign markets.

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Lambrusco: Protecting and enforcing a GI for wine products

Like most unique food and wine products whose quality and reputation are strictly linked to their geographical origin, Lambrusco, maybe the most famous sparkling red wine in the world, is protected at European Union level by several geographical indications.

Geographical indications (GIs) are valuable intangible assets and their protection and enforcement constitute a crucial step to retain the related competitive advantage.

This case study, based on the direct experience of the Consorzio Tutela del Lambrusco di Modena, demonstrates how GIs can be successfully enforced in the European Union against conflicting trade mark applications.

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European IPR Helpdesk Bulletin Issue (20)

We are pleased to inform you that a new issue of the European IPR Helpdesk Bulletin has been released and is now available online.

Does your business have know-how, inventions or brands? Then you have intangible assets that can be brought to the market to create new revenues and increase profits.

This Bulletin issue is largely dedicated to IP Commercialisation comprising the different available mechanisms to realise economic values from Intellectual Property (IP).

Particular attention is given to licensing as the most common IP commercialisation tool presenting specificities depending on the Intellectual Property involved.

An insight on licensing and Standard Essential Patents (SEPs) is offered by an article of Mr Matteo Sabattini and Ms Alessandra Mosca from Sisvel.

Read our interviews to discover the point of view of European SMEs on IP management and commercialisation.

As always, the Bulletin reports information about past IPR events together with some fresh news on the Helpline service. In addition, it contains the usual patent quiz and a new IP commercialisation crossword.

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WIPO World IP Indicators report 2017 is published

The World Intellectual Property Organization's (WIPO) annual World Intellectual Property Indicators report (WIPI) shows that global demand for IP tools reached record heights again in 2017. China leads the ranking in all main IP titles with 1.38 million patent, 5.7 million trade mark and nearly 630,000 design applications. 

When Europe is considered:

  • in patents, the European Patent Office takes the 5th place after China, US, Japan and Republic of Korea,
  • in trade marks, the European Patent Office is in the 4th place following China, US and Japan,
  • in designs, the European Union Intellectual Property Office is the runner-up after China.

For more information about the report, and all relevant statistical data, please consult the dedicated pages of the WIPO here.

Plant variety protection

Plant breeding is protracted and expensive and the resulting plant varieties can be easily and quickly reproduced by others by means of simple multiplication of plant material. Therefore, in order to reap the benefits of their scientific efforts and the related economic investment, plant breeders can opt for IP protection on their products.

This Fact Sheet aims at illustrating the importance of plant variety protection by providing an overview of the plant variety right system and focusing on the protection at EU level.

 

INTA unveils its new podcast focusing on Innovation and IP

The International Trademark Association (INTA) recently unveiled Brand & New, a “first-of-its-kind” podcast produced by INTA which focuses on the impact of innovation on intellectual property (IP) and other aspects of business.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring and influential individuals to share their perspectives and tips on overarching trends, and how businesses and law practices need to keep up with innovation to remain competitive and to fulfil the needs of tomorrow’s clients.

You may follow "Brand & New" here.

 

BREXIT: The finalised Withdrawal Agreement

The official draft Agreement on the withdrawal of the UK from the EU was released last week.

Regarding intellectual property (IP), as already foreseen in the no-deal scenario, EU IP rights will continue to be protected in the UK after Brexit.

Therefore, holders of IP rights which have been registered or granted before the end of the transition period will become the holder of a comparable UK right.

Find further information and read the Withdrawal Agreement here. The provisions regarding IP rights are covered under Title IV (Articles 54 to 61).

Translations of our Fact Sheets

The following are a selection of our top downloaded Fact Sheets that are now available in five EU languages:
French (FR), German (DE), Italian (IT), Polish (PL) and Spanish (ES).

More translations will arrive soon!

  • Fact Sheet on "Design searching", available here.
  • Fact Sheet on "The plan for the exploitation and dissemination of results in Horizon 2020", available here.
  • Fact Sheet on "IP management in MSC Actions", available here in DE, ES, FR and PL for H2020 projects, and here in IT and PL for FP7 projects.
  • Fact Sheet on "Domain names and cybersquatting", available here.
  • Fact Sheet on "Copyright essentials", available here.
  • Fact Sheet on "Trade secrets: An efficient tool for competitiveness", available here.
  • Fact Sheet on "Intellectual property management at trade fairs", available here.
  • Fact Sheet on "IP Audit: Uncovering the potential of your business", available here.
  • Fact Sheet on "Non-disclosure agreement: a business tool", available here.
  • Fact Sheet on "Intellectual property relevance in internationalisation", available here.
  • Fact Sheet on "Technology Licensing-in", available here.

European IPR Helpdesk Bulletin Issue (31)

This Bulletin issue is dedicated to IP and agribusiness, focusing on topics under current debate.

Jean-Luc Gal introduces this issue with the Notice issued by the European Commission on the Biotech Directive and the subsequent developments. The European Seed Association (ESA) explains the interface between patents and plant variety rights (PVR) which led to the creation of the PINTO database.

The CPVO provides an overview on the administrative arrangement for a bilateral cooperation between the EPO and the CPVO, while EPO speaks about patentable inventions relating to plants and animals. Juan Antonio Vives-Vallés, Assistant Lecturer at the University of the Balearic Islands, focuses on the balance between IP systems and the future of crop innovation in Europe in the light of  the new breeding techniques.

In this issue 4iPCouncil has interviewed the CEO of Vitirover, an SME that has used IP to protect its sustainable and efficient invention in the field of agribusiness. Philipp von Kapff and the CPVO have contributed a joint article on the interface between trade marks and variety denominations, and Massimo Vittori, Managing Director of oriGIn, writes about geographical indications and sustainability.

In addition, Marco Musumeci, from the United Nations Interregional Crime and Justice Research Institute (UNICRI), focuses on counterfeiting and food frauds, while Philippe de Jong and Elena Bertolotto, from the Altius law firm, explain to us the first compulsory licence case before the CPVO, posing the question on how to strike the balance between PVR and the public interest.

Finally, the International Union for the Protection of New Varieties of Plants (UPOV)  presents to us their new electronic application system, UPOV PRISMA, and the International Seed Federation provides us with their position paper on illegal seed practices.

As per usual, the Bulletin reports information about the European IPR Helpdesk’s past and future events together with the latest updates from our Helpline service, as well as a brand-new agribusiness quiz and our usual patent quiz.