MILZU!: Going international with a sound trade mark protection strategy

Competing in global markets is always challenging, especially for SMEs. It is even tougher in some particular sectors such as agrofood, where big players dominate the whole market.

In this Case Study, we meet a Latvian company and witness how they gained a strong presence in the international arena by following a rational trade mark strategy and how they make use of IP rights as a tool to achieve success when doing business abroad.

WIPO: The World Intellectual Property Day 2018 celebrated women's accomplishments

Every 26th April we celebrate the World IP Day, an initiative of WIPO's member states to raise public awareness about the role of IP in daily life, and to celebrate the contribution made by innovators and creators to the development of societies across the globe.

This year, the World IP Day campaign celebrated the brilliance, ingenuity, curiosity and courage of the women who are driving change in our world and shaping our common future. New WIPO figures show the highest-ever rate of women inventors, especially in the biotechnology, pharmaceuticals and chemistry fields, but a gender gap persists. 

Find out more here

European Inventor Award 2018 finalists announced

The 15 finalists of the European Inventor Award 2018, announced today by the EPO, have all made significant contributions to advancing technology, generating economic value and creating employment in Europe and throughout the world.

The finalists were selected from a pool of more than 500 individuals and teams of inventors. Their inventions cover a wide range of technological fields including:

  • biotechnology,
  • microchip lithography,
  • automotive,
  • toys and games,
  • medical imaging and technology,
  • renewable energy,
  • material sciences,
  • lasers and
  • electronics.

The finalists are divided into five categories, i.e. industry, research, non-EPO countries, SMEs and lifetime achievement.

The 2018 award ceremony will take place on June 7 in Paris, Saint-Germain-en-Laye. The public is invited to take part in conferring one of the awards (the Popular Prize) which is chosen by online voting on the EPO website in the run-up to the ceremony.

Voting is open until 3 June 2018.

Find further information on EPO's website, here.

European IPR Helpdesk Bulletin Issue (29)

This Bulletin issue is dedicated to IP and fashion focusing on the crucial role played by IP in protecting the products of this creative and vibrant industry.

The European IPR Helpdesk presents, on an introductory article, the different IP tools available to protect fashion designs, while the next contribution by Matej Michalec, lawyer at V4 Legal in Bratislava, develops the topic of IP protection tools in the European Union for the fashion industry, highlighting the issue of design protection and its overlap with copyright.

Axel Ferrazzini, Managing Director at 4iP Council, gives some useful hints on how to protect inventions in the fashion field, revealing that patent protection of fashion items is far from being a recent topic.

Then, EUIPO provides an article on the increased prevalence of counterfeiting practices in this sector, and the Federation of the European Sporting Goods Industry (FESI) focuses on the rise of online counterfeiting in the sporting goods industry and the measures available to tackle this problem.

In addition, we have interviewed Claudia G., a Spanish fashion designer who provides us with an insight into the work of designers and how they address IP matters.

As per usual, the Bulletin reports information about the European IPR Helpdesk’s past and future events together with the latest updates from our Helpline service, as well as a brand-new IP and fashion quiz and our usual patent quiz.

Comment this article on our Linkedin group