This fact sheet, as a part of the series on “Commercialising IP”, deals with franchising. According to the statistics of the European Franchise Federation, in 2009 the EU-17 Member States had more than 10,000 franchise brands, 10.8% of which represented the share of employment among small and medium sized-enterprises (SMEs). Franchising has been increasingly used by European companies and individuals as a route for exploitation of intangibles and expansion of their business to other territories and countries. This fact sheet will therefore help you understand what franchising is and particularly why it is an attractive business option, whether you are a potential Franchisor or Franchisee. Moreover, you will find in this document information on the legal environment in Europe and a checklist of the main steps to take when establishing a franchising partnership.
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