European IP Helpdesk

Bulletin No. 3 Trademark


Although the European IP Helpdesk, too, had to react to the pandemic and work from home, our Helpline team has continued their work throughout this unprecedented time. If you are looking for someone to address with

Interactive Guide: 4 Reasons 4 Trademarks

Organisations rely on trademarks to distinguish themselves from their competitors, to create an association between their trademarks and product quality, and to build their reputation and consumer loyalty. Once again, we have teamed up with 4iP Council, a European not-for-profit dedicated to developing high-quality academic insight and empirical evidence on topics related to IP and innovation to develop a new interactive guide. As it fits in nicely with the overall topic of this Bulletin, we invite you to take a look at the interactive guide 4 Reasons 4 Trademarksdesigned to help innovative European businesses to understand the strategic value of trademarks as an intellectual property tool.

Take a look at the series of interactive guides and the complete IP support portfolio provided by 4iP Council.

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