European IP Helpdesk

13

Bulletin No. 3 Trademark

Update from the Team

Extended Online Training Schedule & Newcomers

With the corona virus pandemic turning our world upside down, COVID-19 has also affected our on-site training schedule. In order to make up for this and provide you with some fresh IP insights, we doubled all IP training web sessions in the first half of 2020.

Additionally, we have added some new topics to our online training portfolio which also reflect concrete demands of our user community. Our “newcomers” included webinars on IPR & software as well as on IP management in digitalisation and ICT projects. Reacting to the current situation, we provided a specific training session featuring recent examples of successfully implemented IP strategies in the field of biotechnology and potential short-cut avenues of admission useful for businesses and research teams involved in the fight against the coronavirus outbreak.

Guide on IP Management in International Business

Taking your business international can be quite challenging and may entail a number of risks, especially for Small and Medium-sized Enterprises (SMEs). It may be intimidating to properly address all relevant financial and regulatory aspects linked to such a step, while at the same time reaching out to potential business partners abroad. Therefore, before venturing into foreign markets, make sure to protect the IP assets such as patents, know-how, trademarks or designs that are at the core of your company.

Our guide IP Management in International Businessintends to outline the basic steps you should take in terms of IP management, before expanding your business abroad.

New Case Study: Freedom to Operate

Many sports, but also many work environments require protective clothing to prevent athletes or workers from severe injuries. However, due to the rigidness of the material often used for this kind of clothing, it can be rather uncomfortable to wear. This is what made Richard Palmer and Philip Green, both material scientists at the University Hertfordshire/UK and passionate snowboarders in their free time, think about developing a new material that would be flexible but stiffen on impact.

Our latest case study highlights the importance of Freedom-to-Operate analyses by spotlighting Palmer’s and Green’s journey in developing and patenting this new material, which took a sudden and unexpected turn, when they found out that their initial invention had already been patented by someone else. But it also tells the story of how, in the end, this shock prompted them to come up with an even better invention that laid the foundation for a very successful company.