Unlike other intellectual property rights (patents, designs, copyrights), you can hold the right to your trade mark indefinitely. However, in order for your trade mark to be protected, it has to be renewed on a regular basis. The period of trade mark protection may vary, but is usually ten years and it can be renewed indefinitely upon payment of additional fees.

You should notice that, for the most of the countries, it is the trade mark owner’s responsibility to observe the time limit for renewal. However, national IP offices will usually inform you or your representative few months before the expiry date that your trade mark is due for renewal. The same applies for European Union Trade Marks (EUTMs) issued by the European Union Intellectual Property Office (EUIPO).

EUIPO will generally inform you, or your representative, six months before the expiry date that your EUTM is due for renewal. Moreover, any other person holding a right to your EUTM, e.g. a licensee, will also be informed by the EUIPO.