The value of geographical indications for businesses

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Some product names have more things to say about themselves than others. They can reflect and evoke qualities and reputation strictly linked to their geographical origin.

Such a special “link” between the quality or reputation of a product and its geographical origin might have a considerable market value and its protection constitutes an important step for producers to gain the related competitive advantage.

Read our brand new fact sheet introducing geographical indications as an invaluable tool to help companies differentiate themselves in the market.

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