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EU citizens have a more positive attitude towards IP rights now than they did a few years ago. These are the findings of a new study by the European Union Intellectual Property Office (EUIPO), which concluded that there is, in general, a better understanding of intellectual property, a wider support for the work of artists and creators, and a lower tendency to buy counterfeits, download and stream illegal content. For the EU-wide study on the perceptions of intellectual property (IP) among European citizens, a total of 25 636 interviews were conducted with EU residents aged 15 and above.

"Our latest study shows that the more people understand intellectual property, the less likely they are to infringe it. This is a powerful message for policymakers and shows the importance of raising awareness of the value of IP at citizen level", said Executive Director Christian Archambeau.

The 2020 IP Perception study aims to gather knowledge on Europeans’ attitudes towards IP, the degree to which they respect these rights, and the concept that they have of IP as a whole. This is the 3rd edition of this study and shows a gradual and encouraging change in understanding and attitudes following the previous EUIPO surveys conducted in2013 and 2017.