INTA study on how companies are using the New gTLD Program

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At the beginning of this year INTA commissioned a survey to determine the impact that the New gTLD Program has had on companies' enforcement costs. 

While the goal of the New gTLD Program was to enhance competition and consumer choice, the study showed that most trade mark owners are purchasing new gTLDs to prevent infringement. 

Find out more about INTA's conclusions and its survey report here