IP in the Fashion Industry

All designers dream of international exposure: seeing their designs out in the street or worn by the most famous. While this dream is achievable, it requires a strong intellectual property (IP) strategy to avoid counterfeits ruining any chances of success. To this end, an effective plan to prevent and fight counterfeiters is of particular importance, since counterfeits represent 9,7 % of the fashion industry’s sales.

Take a look at our infographic for an overview of the different IP rights that are pivotal when it comes to the well-being and protection of businesses operating in the global fashion market.

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