Various intellectual property (IP) rights such as trademarks, designs, or copyright play a fundamental role for designers, businesses and manufacturers in the clothing and textile industry. Watch our clip and learn more!
As part of our IP Special "IP Management and Digitisation", we have interviewed Professor Alexander Wurzer, Professor of IP Management at the Centre for International Intellectual Property Studies (CEIPI) at the University of Strasbourg.
Happy World IP Day 2020 everyone! This short teaser will put you in the right mood for this year's theme "Innovate for a Green Future".
Taking your business international may hold great promises: you could open up new markets, potentially boost your sales, or get access to novel technologies and talents. Our animated clip provides you with a quick introduction to the basic steps.
Videogames draw on the world of both technology and creativity. In this IP-intensive industry, developing a proactive IP strategy is essential to the success of the development enterprise. Watch this animated clip to learn about the different forms of IP rights applicable in this field.
NewMusicNow was founded in 2013 with the aim of providing musicians with a tool that improves the quality of their performances. Watch the interview with their IP Advisor Julián de Juan to learn more about the company's IP strategy and read the full case study here.
Knowing your intellectual property's value is essential for your business; for example, when merging with another company, selling or licensing intellectual property rights, attracting investors or for accounting and taxation purposes.
Watch this animation to learn more about IP valuation.
On 15 April 2019, the European Council approved the Directive on Copyright and Related Rights in the Digital Single Market. This Directive intends to make EU copyright rules fit for the digital age. Watch this animated clip for a quick overview and download our fact sheet on the topic.
An effective commercialisation strategy for SMEs can include different pathways: You can either go to market with your invention yourself or you might chose to let someone else do it! Watch this short clip to learn how licensing might help you to turn your intellectual property into profit.
Intellectual property can mean the difference between an SME going global or going to the wall: Watch the euronews edition featuring an interview with Croatian European IP Helpdesk ambassador Ivan Stefanic.