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Sometimes, bitter experience may result in positive consequences and brings success.

Check our latest case study to learn how facing increasing number of infringements paved the way for a company to restructure its business plans by considering IP, and why developing a sound IP management strategy is of utmost importance especially when doing business based on innovative products.

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Spending time and a little money to better understand the value of IP is certainly beneficial to any enterprise. This could help them take proper actions to better exploit their intangible on the market and also avoid incurring higher costs arising from badly conceived business plans. The NaturallyUnlimited Ltd case study is a clear example of the importance for small businesses with limited financial capabilities of having professional support.

Refraining from using an acronym similar to a registered trade mark for goods and/or services in the same area is important in R&D projects, particularly when consortium partners intend to commercially exploit a result or provide a service in the market under the acronym or name of the project.

In this case study you can see the possible risks that consortium partners can face in these situations and, most importantly, how to avoid them.

Are you a SME looking for some suggestions on how better shape an IP strategy for your company? The 2-level strategy highlighted in this new case study could be suitable for your enterprise as well, so have a look at it!

This case study shows a good example of an SME that has developed efficient IP strategy and management practices. The case put forward the idea that the pre-condition for successfully carrying out business activities is not only based on the mere knowledge of IP but mainly on the will of the company to properly manage its intangible assets in order to reap the full benefits from it.

IP rights are meant to provide companies with a solid foundation for their business success. Patent portfolios, in particular, can be an exceptional means to exploit innovation in the market place and establish business partnerships. This case study shows that even a small company with little money can succeed in a competitive market environment and win against bigger competitors if such a company can leverage its business value using patent rights. Furthermore, thanks to patents' strength and to their efficient management, investors are attracted by the perspective of long-term economic benefits deriving from a business that is IP-protected.

Every day many good ideas and research results are wasted due to a wrong strategic innovation plan; writing a “good patent” does not necessarily mean that an idea is transformed into a “good business”. Before starting with a new technology development or a research project, both entrepreneurs and researchers should carefully develop knowledge of the state of the art using IP databases for verifying if the idea is really new and if there is any blocking patent contained in other similar technologies. This would prove to be beneficial from the business rollout up to the subsequent internationalisation, and the present case study draws attention to this process.

This case study presents a well-thought IP management structure in a FP7 consortium, which has the function of ensuring smooth implementation of the project and optimal exploitation of the resulting intangible assets.

The present case study brings to your attention the importance of having a sound IP management during FP7 projects, able to foresee actions aimed at avoiding and resolving potential IPR conflicts arising during and after the project's implementation. This would indeed lead to a successful research project and to an enhanced marketability of the project results.

This case on the Hydrocoat FP7 project focuses on the importance of having the results generated during a research project well protected, mainly when they have a huge commercial impact, in order to reap the full benefits from the R&D activity and to avoid those results be unduly exploited by others.

This anonymous case study is based in an experience of a consortium participating in a research for small and medium-sized enterprise (SME) associations’ action. The consortium partners in this project faced difficulties to agree on the definition of “fair and reasonable conditions” to be granted to the SME associations.