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Sometimes, bitter experience may result in positive consequences and brings success.

Check our latest case study to learn how facing increasing number of infringements paved the way for a company to restructure its business plans by considering IP, and why developing a sound IP management strategy is of utmost importance especially when doing business based on innovative products.

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Finding the right name for your company and the products you sell is not an easy task. Not only do you need to be creative but also you must avoid infringing your competitors' rights over their trade marks. Avoiding infringement is even more important when you are at an early stage in the development of your new business. Time and economic resources are usually scarce when a company is being launched and you will want to invest them in something other than litigation. This is why performing a prior trade mark search before starting to operate a business under a certain name or brand is an essential task we must not overlook.

To illustrate the issues that can arise in this situation, Koalect, a successful Belgian start-up, tells us their story in this new case study.

In this new case study Auto-Plas, a UK company with an international reputation in the field of design and manufacture of automotive styling accessories, tells us how strategic management of their intellectual property has contributed to their business growth.

Starting a business where you can add your personal touch can be a very creative and rewarding experience. However, apart from being creative, one needs to be careful not to infringe others' intellectual property rights when choosing a trade name or a trade mark to identify oneself in the market.

For "A taste of Vienna", a Maltese bakery, obtaining legal advice before selecting its trade mark made its business experience even sweeter. We tell you everything in this new case study. 

In the new world of international alliances and networks, in order to sustain competitiveness in the global market companies are extending their business activities at international level, now more than ever.

If a company wants to enter new foreign markets, its business and intellectual property (IP) strategy should be shaped in a flexible way, allowing adaptation to new business and competition environments.

The business opportunities offered by the Internet and IT in general are immense. Some of the most successful computer and internet-based businesses started with simple ideas and very low economic investment thanks to the possibilities offered by free and open source software.

This is exactly how it started for Cloud Number Nine, whose business story is explained in this new case study. With a simple and yet innovative idea, the founders of Cloud Number Nine have created a profitable business and changed the lives of many internet music service users.

Like most unique food and wine products whose quality and reputation are strictly linked to their geographical origin, Lambrusco, maybe the most famous sparkling red wine in the world, is protected at European Union level by several geographical indications.

Geographical indications (GIs) are valuable intangible assets and their protection and enforcement constitute a crucial step to retain the related competitive advantage.

Sometimes, it is not always very easy to put inventions into practice, albeit the invention itself is highly valuable, as it might be challenging to exploit the IP assets without receiving any guidance on taking the initial steps for commercialisation.

In this inspirational case study, you will witness how a Turkish entrepreneur/academician was supported, when he needed assistance in the exploitation of his invention, and how this story led to the creation of a successful start-up for commercialisation of the world’s first patented voice therapy device.

The use of copyrighted works, in particular text and image-based works, is intensive and pervasive in most companies. In this regard, the combination of low copyright awareness with fast and easy ways to access and share information has created one of the most important challenges facing companies today — copyright risk management.

This case study, based on the direct experience of a software company, illustrates how to avoid pitfalls in copyright management.

Before starting the development of commercial activities with the support of external business partners, it is crucial to protect confidential information that can have a significant economic value. Any leakage of such information may cause irrevocable outcomes for businesses, especially during the initial stages of business development.
 
With this case study, you will discover how the Romanian entrepreneur, Monica Talpalaru, benefited from the European IPR Helpdesk services in managing confidential information when setting up her new enterprise.
Being a leader in a market sometimes deters companies from investing in R&D activities as they rely on their current market shares. However, for sustainable success in business, companies should not ignore innovation and they ought to consider intellectual property as a part of their business strategies.