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Getting the right information at the right time is of the utmost importance to all SMEs working in the open market. Understanding the significance of IP, considering all alternatives and taking all measures in a timely manner help companies to identify potential threats and opportunities, especially when going international.

In this case study, we will see how a Croatian SME tackled trade mark protection issues, when expanding its business to Europe during Croatia’s EU membership process.

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Getting the right information at the right time is of the utmost importance to all SMEs working in the open market. Understanding the significance of IP, considering all alternatives and taking all measures in a timely manner help companies to identify potential threats and opportunities, especially when going international.

In this case study, we will see how a Croatian SME tackled trade mark protection issues, when expanding its business to Europe during Croatia’s EU membership process.

Transforming the results of R&D into commercially viable products is a business challenge that must be carried out in conformity with a coherent IP strategy. Such a strategy helps save time and resources. Additionally, a sound IP strategy is a key element in avoiding and fighting against infringement and unfair competition practices carried out by competitors. 

In this new case study, TNtech, a Slovakian SME, tells us about the main measures adopted within the framework of its IP strategy and shares some useful advice with us. 

In this new case study, Dion Toumazis & Associates, a consultancy firm of architects and engineers from Cyprus, tells us about its project: Aquafragma. The case study explains how the company got inspired for developing the project and how its IP strategy was shaped with the help of the Enterprise Europe Network and the European IPR Helpdesk. 

You have a patentable technology and a business ready for international expansion? Get inspired by Atarés Mosaics' internationalisation strategy and learn about the steps to be followed to ensure that your technology is protected in a commercially efficient manner. 

 

Finding the right name for your company and the products you sell is not an easy task. Not only do you need to be creative but also you must avoid infringing your competitors' rights over their trade marks. Avoiding infringement is even more important when you are at an early stage in the development of your new business. Time and economic resources are usually scarce when a company is being launched and you will want to invest them in something other than litigation. This is why performing a prior trade mark search before starting to operate a business under a certain name or brand is an essential task we must not overlook.

To illustrate the issues that can arise in this situation, Koalect, a successful Belgian start-up, tells us their story in this new case study.

In this new case study Auto-Plas, a UK company with an international reputation in the field of design and manufacture of automotive styling accessories, tells us how strategic management of their intellectual property has contributed to their business growth.

Starting a business where you can add your personal touch can be a very creative and rewarding experience. However, apart from being creative, one needs to be careful not to infringe others' intellectual property rights when choosing a trade name or a trade mark to identify oneself in the market.

For "A taste of Vienna", a Maltese bakery, obtaining legal advice before selecting its trade mark made its business experience even sweeter. We tell you everything in this new case study. 

In the new world of international alliances and networks, in order to sustain competitiveness in the global market companies are extending their business activities at international level, now more than ever.

If a company wants to enter new foreign markets, its business and intellectual property (IP) strategy should be shaped in a flexible way, allowing adaptation to new business and competition environments.

The business opportunities offered by the Internet and IT in general are immense. Some of the most successful computer and internet-based businesses started with simple ideas and very low economic investment thanks to the possibilities offered by free and open source software.

This is exactly how it started for Cloud Number Nine, whose business story is explained in this new case study. With a simple and yet innovative idea, the founders of Cloud Number Nine have created a profitable business and changed the lives of many internet music service users.

Like most unique food and wine products whose quality and reputation are strictly linked to their geographical origin, Lambrusco, maybe the most famous sparkling red wine in the world, is protected at European Union level by several geographical indications.

Geographical indications (GIs) are valuable intangible assets and their protection and enforcement constitute a crucial step to retain the related competitive advantage.