What is a Trade mark?

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Trade marks are signs used in trade to identify products and services. More specifically, a trade mark is a symbol your customers use to pick you out. It may consist of any signs capable of being represented graphically, particularly words, including personal names, designs, letters, numerals, the shape of goods or of their packaging, provided that such signs are capable of distinguishing the goods or services of your undertaking from those of other undertakings.