How do I know if a trade mark proposed for registration is already being used by another undertaking? Why should I perform a trade mark search?

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Trade mark searches are extremely important and typically designed to determine whether a particular trade mark is available for use on a relevant territory. Trade mark search is an investigation to discover potential conflicts between a proposed mark and the existing ones. Searches help to determine if you can register your trade mark on a relevant territory. The search may identify trade marks that are visually, phonetically, or conceptually the same or similar to the trade mark to be adopted and that cover the same or similar goods or services. The report of searching notes all use of identical or similar marks and the products or services in relation to which they are used. Conducting searches helps to avoid objections and reduces the possibility of infringement of the rights of a prior user or registrant.