Developing a trade mark strategy when going international

Library / Case Study

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Getting the right information at the right time is of the utmost importance to all SMEs working in the open market. Understanding the significance of IP, considering all alternatives and taking all measures in a timely manner help companies to identify potential threats and opportunities, especially when going international.

In this case study, we will see how a Croatian SME tackled trade mark protection issues, when expanding its business to Europe during the Croatia’s EU membership process.