Management

IP Audit: Uncovering the potential of your business

Without any doubt, for today’s businesses one of the very first steps for being successful in the global business arena is to be aware of their intellectual assets. Nevertheless, because of the non-physical nature of these assets, it is sometimes not very easy for companies to identify and utilise them as a tool to reach their objectives.

This time, our brand new fact sheet discusses an invaluable tool to help companies grow in this competitive business world by disclosing their hidden potential: The IP Audit.

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Transferring projects results to a new entity

“Nemo dat quod non habet” – “no one gives what he doesn't have”.

APEx was a CIP-ICT-PSP project under which national archival institutions from 33 European countries and the International Centre for Archival Research have released a new version of the Internet portal for documents and archives in Europe.The APEx consortium partners decided to transfer the results developed to a new entity – the Archives Portal Europe Foundation (APEF). A number of questions needed clarification and a common understanding among partners before the transfer occurs – the identification of the results and their respective owners.

This case study is an example of exploitation of project outcomes through the creation of a new legal entity.

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New WIPO web pages on IP policies for universities and research institutions

The World Intellectual Property Organization (WIPO) has enhanced its work to support universities and research institutions in disseminating the knowledge which they generate and created new web pages for IP policies for universities and research institutions.

Users can access a great number of IP policies, manuals and modal agreements from universities and research institutions worldwide in many languages focusing on different IP areas.
 
To access the "WIPO IP Policies for Universities and Research Institutions" web pages, please click here.
 

European IPR Helpdesk Bulletin Issue (21)

We are pleased to inform you that Issue 21 of the European IPR Helpdesk Bulletin has been released and is now available online.

This Bulletin issue is dedicated to Women and Intellectual Property. The women presented are remarkable examples of personal and professional enthusiasm, consistent force and creativity, representing the diversity of the intellectual property professional area.

Ms. Kaori Saito, Gender and Diversity Specialist, discusses the past and future gender and IP initiatives of the World Intellectual Property Organization (WIPO).

Ms. Claire Bury, the Deputy Director General in DG CONNECT (European Commission) with responsibility for regulatory aspects of the Digital Single Market is giving us an overview on some key statistics and programmes related to women in the innovation sector.

A short article developed by our partners from Enterprise Europe Network introduces the Women Entrepreneurship Sector Group (WEG), an initiative offering tailored support to women entrepreneurs.

Read our interviews to discover the IP professional experiences of three women entrepreneurs and one scientist.

As always, the Bulletin reports information about past IPR events together with some fresh news on the Helpline service.

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Design Management in a Furniture Company

Enterprises often devote a significant amount of time and resources to enhance the design appeal of their products. Protecting an industrial design may improve the competitiveness of a company and often brings in additional revenue. The case of a Belgium furniture designer examines possible solutions to copyright infringements at European level.

Background

Mr van Hepart is a creative and passionate furniture designer running his own successful business of manufacturing and distribution of comfortable sofas and armchairs in the centre of Brussels. One day, in the course of his activity, he developed the idea of an innovative sofa design whose lines, contours, colour and shape contribute to conferring an appealing appearance to the piece of furniture.

He began to commercialise the product, which became very popular in Belgium, to the extent that an interior design magazine dedicated an entire page to the sofa including images of the product along with an interview with the designer.

Issues faced

After one year and a half, Mr van Hepart discovered that a competitor in Spain had begun to sell sofas reproducing the lines, contours, colour and shape of his popular sofa. And as if this was not enough, the competitor offered the product at a lower price. Knowing that such circumstances could cause a consistent economic loss, he decided to ask a legal advisor for support in order to assess the chances of protecting his design rights.

The advisor showed that, in order to prevent third party copies in the entire territory of the European Union, it was possible to protect the design rights through the Registered Community Design (RCD) or the Unregistered Community Design (UCD). The first one confers a long protection of 5 years renewable for five-year periods, up to a maximum of 25 years. Unfortunately, in this specific case, the divulgation of the sofa design (i.e. in the relevant case of commercialisation and publication of images in a specialised magazine), for a period exceeding one year, did not comply with the novelty requirement to obtain a RCD.
Nevertheless, while lacking any design registration, Mr van Hepart's design rights could be protected through the Unregistered Community Design, granting an exclusive right for a period of three years from the date on which the design was made available to the public.
Therefore the advice provided by the legal advisor was the following:

  1. to send a cease and desist letter to refrain and stop the infringing conduct on the basis of the UCD;
  2. to enforce the unregistered design rights before a court if the infringing conduct persists;
  3. to develop an effective strategy for the protection of the design rights in future products, being aware that registering a Community Design (granting an exclusive right for up to 25 years) may not be possible if the design is divulgated (through its commercialisation, publication, etc.) after the 1-year grace period (1 year from the first divulgation).

Actions undertaken and results

Mr van Hepart finally managed to solve the issue by reaching an amicable settlement with the infringing third party who ceased commercialisation of the sofa. Unfortunately, due to the earlier divulgation of his design, he was not able to register his community design (potentially granting a protection up to a maximum of 25 years) but he could rely on his unregistered design (granting protection for three years from the date of the first divulgation). Nevertheless, once the UCD expires, his sofa design will enter the public domain.

Lessons learned

As shown above, securing IP rights do not necessarily require registration but the choice of relying on an unregistered IP right should also consider the protection granted. The unregistered design grants an exclusive right for a relatively short period (three years). Such an instrument is very useful to secure the design rights in products with a short market life (e.g. seasonal products in fashion industries). On the contrary, it could appear as a weak instrument for products with a potentially long market life, given that the unregistered design will enter the public domain after three years.
Economic operators should be aware of the different instruments offered in order to set the best IP practices in accordance with their marketing and sales objectives.

In this regard, an adapted training on the available instruments to secure one's own intellectual property rights appears to be relevant in order to effectively manage potential conflicting situations and to valorise one's own intangible assets in the light of the planned business strategy.

 

 

 

Managing confidentiality when starting a business

Before starting the development of commercial activities with the support of external business partners, it is crucial to protect confidential information that can have a significant economic value. Any leakage of such information may cause irrevocable outcomes for businesses, especially during the initial stages of business development.
 
With this case study, you will discover how the Romanian entrepreneur, Monica Talpalaru, benefited from the European IPR Helpdesk services in managing confidential information when setting up her new enterprise.
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EPO Virtual classrooms on "Technology commercialisation"

The European Patent Academy is organising a series of virtual classroom sessions introducing the technology commercialisation.

The lessons are based on ip4inno training modules, specifically designed for companies, business advisors, technology transfer offices and others aiming to utilise intellectual property in their businesses. The programme comprises five sessions in the period of four weeks and the participants only need to register once for all five sessions:

30 May 2016, 14.00 hrs CEST (GMT + 02:00)
 
1 June 2016, 14.00 hrs CEST (GMT + 02:00)
 
13 June 2016, 14.00 hrs CEST (GMT + 02:00)
 
15 June 2016, 14.00 hrs CEST (GMT + 02:00)
 
20 June 2016, 14.00 hrs CEST (GMT + 02:00)
 
The registration cost is 100 EUR covering all four one-hour virtual classroom sessions.
The registrations are on a first-come, first-served basis and will be closed once the maximum number of participants (100) is fulfilled.
 
Further information about the training and the registration form are available here.